Is this a new direction? Or just a different way of looking at things? Two very important questions that we should always ask as we market ourselves and our companies. And the quick answer here, is BOTH!
As the newest team member at Professional Litho , ProLitho Creative and 8th Street Studio , I’m always asking these two questions. Why? Because change isn’t bad. But, change without reason makes no sense. It’s simply a waste of time. In other words, you can’t create change for change’s sake and expect great things to come from it. Instead, get a view of the bigger picture and create change that will lead in a direction you want to go.
Ask yourself…are you afraid to climb a tall tree and have a look around? If you are, or if you just haven’t been up one lately, then maybe…just maybe…”you can’t see the forest for the trees.”
With almost 25 years of sales and marketing experience, I am a firm believer in getting everyone up above the trees to have a good look at the forest. “Let’s get up there, have a look around and make sure the direction selected will lead where we want to be. Let’s all be prepared to pivot quickly should a change be needed, based on what we see.”
Change your perspective by climbing just a little bit higher up that tall tree! You’ve got nothing to lose, and the insight gained can be HUGE.