Illustrations communicate across cultures and language barriers. While they may seem simple, a line-drawn image can be complex in its messaging. Every simple illustration has gone through an elaborate creative process to become what you see on the page.
As a marketing-resource company, we’re often called upon to create unique illustrations and animations for product catalogs, websites, and beyond. Over the last decade, we’ve been creating custom illustrations and animations for Red Wing Shoe Company.
When starting a new project with Red Wing Shoes, our creative team meets with their art director to discuss project details and to decide upon an illustration style: line art, realistic renderings, or technical drawings.
Before we begin drawing, our illustrators photograph the product from all angles.
Our designers use photographs and product samples to create initial drawings. Then our team uses Adobe Illustrator and Photoshop software to create digital versions of their illustrations. We even create invisible elements such as scent, electrical current, or flexion.
Illustrations and digital renderings require multi-talented, creative people to utilize numerous skills while creating a single image. Our creativity knows no limits.
We continue to improve upon our skills and technological advancements to provide our clients with the latest graphic and marketing opportunities.
