At Prolitho, everyone plays an essential role in the creative process: we’ve got the big-picture guy, the color, and design gals, and me, I’m the wordsmith. As the copywriter here, if it’s got a word in it then it’s in my wheelhouse.
When I present my writing to the team, I know they’ll volley ideas back and forth. And, the end result may be completely different than the copy I presented. But that’s okay; it’s just part of the creative process.
While each of us has our unique artistic talents, we understand that creativity is generally not a solo endeavor. Rather, creativity is a group project; we treat our creativity like a team sport.
As a team, we are the sum of our skills and perspectives. We know collaboration doesn’t involve waiting for inspiration to gently guide us in the right direction. We simply can’t create stellar work without being influenced by each other.
Our group is dynamic, always in motion, and that’s part of what makes us successful. These collective ideas are what transform a concept into a full-fledged marketing campaign. That’s why when you work with Prolitho, our skills and talents come together to create inspired projects that could not have been done alone.