The FYI on CGI

If you can dream it, it can be designed with computer-generated imagery (CGI). CGI uses computer graphics to create images for every marketing channel (your website, brochures, trade show booths, social media, email marketing).

Marketers love CGI because they don’t have to wait for a physical product. Rather, CGI allows companies to showcase photo-realistic finished products before they’ve been created or manufactured. This is particularly helpful when product development takes a long time or when products get stuck in prototype stage. With CGI, your customers can visually “test drive” your products using animations, mobile apps, videos, and online product tours.

CGI technology can display your product in any setting, from any angle, in any color, different fabrics, different finishes, shadows, and lighting and in all variations. Again, if you can dream it, it can be done with CGI. It’s even possible to merge photos and CGI to create something greater than the sum of its parts. So the big question is: are you ready to show your new product in photo-realistic images and don’t have time to wait for manufacturing? If yes, then CGI is the answer to what you have been looking for.